Success in business (compounding pharmacies included) is dependent on understanding the target consumer, whether it is a patient or practitioner. The design and application of market research allows one to uncover the thoughts, reasons, behaviors and opinions of the parties you interact with, allowing the pharmacy to address those aspects more effectively.
This lesson is a knowledge-based CE activity and is targeted to pharmacists and technicians.
The American College of Apothecaries (ACA) is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. ACA has accredited this program for 1.0 contact hours (0.1 CEUs) of continuing education credit for pharmacists and technicians. ACPE UAN 0201-9999-15-008-L04-P, 0201-9999-15-008-L04-T.
If you are interested in earning credit for this program, please note that you will be asked to enter your NABP e-Profile ID during the credit selection step of the registration process. If you have not yet registered your NABP e-Profile ID, please visit www.nabp.net.
At the conclusion of this program, the pharmacist and technician attendee will be able to:
- Explain the purpose and potential benefits of marketing research.
- Define the types of marketing research and their common uses.
- Discuss how to design the research.
- Explain how to interpret the marketing research results and how to implement changes.
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.
to run an Adobe Connect Diagnostic Test to ensure your computer and network connections are properly configured. The test may take a few minutes to complete and if you have any problems, please refer to these troubleshooting tips.
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.